Orange 2010 PreConference #1 Notes – Blogging For Fun and Effectiveness with John Saddington and Tom Shefchunas

Quotes

If you’re not having fun blogging, why are you doing it?

Goal is to go from complicated to simplified when it comes to blogging

Blogging is a process. You learn as you go.

Guaranteed… you will make mistakes.

Blogging is a maraton, not a sprint. It changes culture and you may never be known for it.

Success doesn’t look the same for everyone. It depends on your context/audience.

Your challenge isn’t a technical one… It’s more personal and spiritual

Starting Point

  • coming to the precon
  • you have something to share, you need a new way to share stuff, you are looking for more of a community feel

3 critical questions to ask

before

starting a blog

who do you want to reach?

  • the more targeted and specific your audience, the more effective
  • picture of shotgun vs sniper rifle

what do you want to specifically say (content-wise)?

  • informative vs conversation
  • bullhorn vs feedback
  • excitement vs exploratory

do i need a blog to achieve my goals?

  • blogging isn’t a cure-all
  • some aren’t ready for it… that’s ok

practical things to start a blog

commit

  • just go… don’t worry about form… figure that out as you go

find an application to use

  • there are a lot of them out there
  • john is a wordpress fanatic

scheduling

  • schedule a launch date
  • set a schedule for writing (weekly time commitment)
  • schedule a number of posts
    don’t be dogmatic about it
    be realistic… one per week…
  • schedule time to talk with others
    accoutability
    be wise about who you are talking about and what you talk about
  • schedule time for review

you need to hit the “PUBLISH” button

Other tools

  • twitter, fb, word of mouth, email, etc. it’s ok to self promote 🙂

john saddington.com
@human3rror

coachshef.com
@coachshef


Advertisements

One thought on “Orange 2010 PreConference #1 Notes – Blogging For Fun and Effectiveness with John Saddington and Tom Shefchunas

  1. […] Orange 2010 PreConference #1 Notes – Blogging For Fun and Effectiveness with John Saddington and T… […]

Join the Conversation

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: