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I don’t know how many of you saw this or heard about it. It showed up a number of times on Twitter.
At the TED conference this week, Bill Gates let out some live (malaria-free) mosquitoes into the room he was speaking in saying, “Not only poor people should experience this.” He was meaning malaria, which one thing he and his wife have been working to eradicate through the Bill and Melinda Gates Foundation.
Wow! What a way to grab the attention of some influencial and rich people! My brain went to how William Wilberforce grabbed the attention of members of parliament in his fight to abolish slavery in England as was depicted in the movie Amazing Grace by putting them in a situation where they could “feel” the suffering of slaves.
Talk about EPIC! (Experiential, Participatory, Interactive, Communal)
I’m also reading Made to Stick by Dan and Chip Heath, which has been making me think through how I communicate ideas to people. So, I’m challenged, yet again, to put lots of thought into how I can best distill what I am saying and then presenting it in a way that can grab people and make it memorable.
What are some things you do to make your ideas memorable to an audience?
Here is Bill Gates’ presentation: